CUARTA: for women by women

Cuarta is born from a profound and heartfelt journey back to my homeland, Peru. Returning to Cuarta Zona, my childhood neighborhood, I witnessed a cultural contrast that, far from distancing me, deepened my love for my roots. Cuarta is more than just a brand; it is a celebration of that place that shaped me, an open letter to the people whose warmth and generosity taught me the true meaning of belonging.

Walking through the streets of my childhood is to relive stories and faces that built my identity. The open doors, sincere smiles, and the hospitality that define my people reflect the very soul of South America — a vibrant, welcoming, and supportive spirit. Through Cuarta, I aim to offer more than products: I want to share an experience, connect cultures, and honor the history I carry within me.

Each project, each idea, carries its unique essence. In a world saturated with information, what truly stands out is the authenticity of the narrative. It’s not about sounding perfect or overly professional, but about being genuine, allowing the voice that tells your story to be truly your own. Only then can you create real and lasting connections. Cuarta is exactly that: a sincere voice inviting you to rediscover and celebrate our roots with pride and elegance.

A woman dressed in traditional Andean clothing, wearing a large brown hat, a colorful woven shawl, and intricate jewelry, sitting at a street market with textiles in front of her.

Our Pillars

Honoring Craft of Women Artisans

A lone giraffe standing among yellow grass near a blue lake with mountainous terrain and cloudy sky in the background.

Commitment to Sustainability

Ancient stone ruins of Machu Picchu set high in green, mountainous terrain under cloudy sky.

Giving Back to Communities

Three women dressed in colorful traditional indigenous clothing and wide-brimmed red hats, spinning yarn together in a rustic setting.

Behind the Bag

Behind every exquisite handbag is the vision and skill of extraordinary women—artisans blending tradition with modern style. They craft pieces that are elegant, innovative, and rich with story. Through careful material choice and precise stitching, they turn craft into art, pushing boundaries with sustainable, forward-thinking methods. Their creations are timeless symbols of empowerment, heritage, and refined taste.

The Inspiration Behind Our Bags: A Journey Through Peruvian Landscapes

Discover names honoring Peru—cities, landmarks, and iconic creations—celebrating South America's rich culture. This collection weaves a story of vibrant history and creative spirit. Appreciate the artistry and passion behind each piece.

Black and white portrait of a young woman with medium-length, wavy hair, wearing a black turtleneck, looking directly at the camera with a neutral expression.

Our Founder: The Visionary Behind CUARTA

Gianella Brautigam began her career in the fashion world working in merchandising for a luxury retailer, where she quickly recognized a profound lack of representation within the industry. Motivated by this insight, she committed herself to shining a spotlight on women artisans from her homeland, Peru. Deeply inspired by the country’s bold landscapes and vibrant people, Gianella embraced her roots, channeling this passion into a mission to celebrate both the artisans and the rich cultural heritage they embody. Seizing the opportunity for meaningful change, she founded Cuarta—named after her hometown—to collaborate with South American artisans and showcase their extraordinary talents. Since its inception in 2021, and following her first artisan partnership in Peru in 2023, Gianella has built a brand that boldly honors cultural heritage while empowering women through timeless craftsmanship.